Corporate strategy Essay Example | Topics and Well Written Essays - 2250 words

incorporated schema - Essay Example condescension the pressure of the global financial crisis, the throng continued with its existing policy. Consequently, the Groups Executive president announced that some delay over the opening of certain hotels and resorts is unavoidable. Corporate Strategy Jumeirah Group knowledgeableness Worldwide destinations spend over $1,480 billion dollars to attract tourism, enabling it as a lucrative harvest-festival (Pike, 2005). Additionally, vision must enable trade and investment in that quest (Hankinson, 2005). And, to enjoy a thriving branding outline for tourist destinations, five factors, such as retail, services, transit hub, tourism and economics, must be there to implement strategic vision (Jamrozy, 2007, Wong et al. 2006). And the vision of the Jumeirah Group heads in the same direction. In the grade of 1997, Jumeirah Hotels & Resorts, as a company initiated to serve in the matter of cordial reception. Due to its commitment and const ant achievement in the field, Jumeirah Group became a member of Dubai Holding in 2004 (About Jumeirah Group, web).Being based in the city of Dubai, the Jumeirah Group owns and runs Jumeirah Beach Hotel, Jumeirah Emirates Towers, the Jumeirah Carlton Tower, Jumeirah Bab Al Shams Desert Resort and Spa in Dubai, Madinat Jumeirah, Jumeirah Lowndes Hotel in London, and the Jumeirah Essex House on primaeval Park South in the city of New York (Enz, 2010). Additionally, the Group also owns the Wild Wadi, which is considered as virtuoso of the premium water parks outside of North America further, the Emirates Academy of Hospitality Management, which is only third-level universe in the region catering the services in the learning and teaching in the field of hospitality management, also come under the management of this assemblage (Enz, 2010). This group is a giant in the field of hospitality management working beyond the boundaries of the Middle East. Its strategic objectives till the ye ar of 2012 is to conclude the current projects to 60 hotels and resorts, including some projects are underway in Americas, Asia Pacific, North Africa and Europe (Jumeirah, web). Currently, the Group is determined to puff up not only within the Middle East but also other parts of the world. Although, the group has published its corporate right report in 2008, clearly highlighting its corporate responsibility, mentioning its corporate strategy elements, vision, mission, corporate social responsibility and certain other elements are accounted for. Despite showing so ofttimes exceptional growth and expansion in the recent years, the Jumeirah Group has not published the corporate responsibility reports after the year of 2008, since then there are no additional financial and operational data suggesting the current level of its commitment on the green house gases, customers, and other stakeholders. The Group seems unable to publish its corporate responsibility reports, raising more d oubts on its commitment towards corporate issues, including corporate social responsibility. In the subsequent parts of this paper, the concept of corporate strategy is followed by the Jumeirah Groups corporate strategy of global expansion and growth analysis. Subsequent to that, critical analysis is carried over the Jumeirah Groups manifestation policy in the end, a conclusion and some recommendations are also made part of this paper. Corporate strategy Corporate strategy