Strategic management of Apple Inc. and Samsung Group Case Study

strategic management of Apple Inc. and Samsung Group - Case Study ExampleTheir main strategy was elaborated crossway development cycle which grows on anticipation level among customers. Simultaneously the company showcased their innovations spherically very well. Samsung on the other hand used time very well. They always try to make their presence entangle in the market. Primary focus of Samsung was to capture low and middle end market. But with the help of loyal innovations the company was able to perform well in premium end market also. The company is instantly enjoying huge popularity for their products in every segment of global society. Internal capacities of two these two companies are very high. Both companies are having super innovative capabilities. Apple has done a good mixture of both science and arts in their products. Apple over the years has delivered super, elegant and simple experiences out of their products. It has do the organization a dominant player in the smart phone market. Apple is fighting efficacious battles with Samsung regarding infringement of patent rights. It is a very well thought business strategy from Apple to stay more firm foot on the global mobile industry. In this way Apple is hard to break free from competitions. The deputation and vision statement of Apple is very much in verge with their long term goals. Apple reinvented mobile phones and brought revolutionary changes in digital music systems. Samsungs mission and vision statement is also in line with their long term goals. According to the company they commit in devotion of their human resources and their technology for the creation of good quality products and services which would contribute towards global society. Samsung is contributing towards South Korean economy heavily (Jeremy, 2010).Strengths Samsung has unparallel ability to market their brands. Integration of computer hardware with many open sources like software and OS is also a great strength fo r Samsung. gilt-edged product